SEO Case Study: Unveiling the 6-Step Process Behind 150,732 Visits Generated

UAV Coach is a rapidly expanding business operating in the commercial drone industry, founded by Alan Perlman with the vision of helping individuals break into the drone industry and build successful businesses around their passion for flying drones.

To achieve their objectives, UAV Coach recognized the importance of establishing a robust online presence, generating recurring traffic, and capturing leads to convert them into paying customers. They enlisted the expertise of SEO specialist Michael Karp to design and implement an effective SEO strategy.

The centerpiece of this strategy was the creation of a comprehensive and evergreen content piece focused on providing valuable insights to their target audience: beginner drone pilots. This content, a detailed 4,400-word guide on how to safely pilot a remote control quadcopter, aimed to position UAV Coach as an industry authority, attract organic traffic, and ultimately lead to lead conversions.

In this case study, we will delve into the step-by-step process employed by Michael Karp to propel UAV Coach’s guide to success, securing the top-ranking position for various keywords and generating an impressive 150,732 visits over time. This success story serves as a testament to the power of strategic SEO, evergreen content, and effective lead generation techniques in building a thriving online presence and business in the competitive drone space.

Step 1: Keyword Research and Competitor Analysis

  • Importance of Strategic Keyword Selection
  • Strategic keyword selection is a crucial foundation for any successful SEO campaign. It involves identifying and targeting keywords that align with the business’s goals, target audience, and the content they want to promote. By choosing the right keywords, the website can attract relevant and valuable traffic, improve its search engine rankings, and increase the likelihood of converting visitors into customers. Additionally, strategic keyword selection helps businesses compete effectively against their competitors and establish authority in their niche.
  • Process of Keyword Research for Evergreen Topics
  • The keyword research process begins with understanding the target audience and their search intent. For UAV Coach’s SEO strategy, the focus was on beginner drone pilots, as they represented the core persona. The goal was to identify evergreen topics that would remain relevant over time and continuously attract traffic.

To accomplish this, Michael Karp started by using various keyword research tools, such as Google Keyword Planner, Ahrefs, or SEMrush. He explored keywords related to drone piloting, especially “how to fly a quadcopter,” as it was a highly relevant and popular search query for their target audience.

  • Primary Keyword: “How to Fly a Quadcopter”: The primary keyword “how to fly a quadcopter” was selected due to its solid monthly search volume (720 searches) and its alignment with the core persona of beginner drone pilots. It addressed a common and essential topic for UAV Coach’s target audience, making it a valuable focal point for the comprehensive guide.
  • Use of Secondary Keywords and Long-Tail Variations: While the primary keyword was important, Michael Karp didn’t overlook the potential of secondary keywords and long-tail variations. These are variations and related terms that users might search for when seeking information on the same topic. By including such keywords throughout the article, UAV Coach could increase its organic footprint and rank for a broader range of relevant queries.

Michael performed a quick search for the primary keyword and explored the “Searches related to…” section to find long-tail keywords with their search volumes, CPC (cost per click), and keyword competition data. This comprehensive approach allowed UAV Coach’s guide to rank for 1,331 different keywords, significantly expanding its reach and attracting diverse search traffic.

Overall, through strategic keyword selection, targeting evergreen topics, and incorporating primary, secondary, and long-tail keywords, UAV Coach’s SEO strategy ensured that its guide on “how to fly a quadcopter” became a valuable and authoritative resource for beginner drone pilots, driving consistent organic traffic to the website.

Step 2: Content Creation

  • Importance of Creating High-Quality, Comprehensive Content
  • High-quality and comprehensive content is essential for successful SEO and attracting and engaging visitors. Search engines, like Google, prioritize content that provides value to users, answers their queries, and satisfies their search intent. By creating content that meets these criteria, websites can improve their search rankings and increase user satisfaction, leading to longer time on site, lower bounce rates, and higher chances of conversions.
  • Length of the Article and Focus on Providing Value
  • The article on “how to fly a quadcopter” created by Michael Karp for UAV Coach was an extensive piece, totaling 4,774 words. This length allowed for an in-depth exploration of the topic, covering various aspects related to quadcopter piloting comprehensively. The primary focus of the article was to provide immense value to readers, especially the target audience of beginner drone pilots.
  • Outperforming Competing Content
  • The UAV Coach’s guide outperformed competing content through several key factors:

a) More In-Depth Content: The article went above and beyond by offering comprehensive information on quadcopter piloting, including step-by-step guides, safety protocols, pre-flight checklists, beginner and advanced skills, and much more. This depth of coverage distinguished the guide from other shallow or incomplete pieces on the same topic.

b) Up-to-Date Information: Keeping the content current and relevant is vital for maintaining its authority and usefulness. Michael Karp ensured that the information provided in the article was up-to-date with the latest industry practices, regulations, and trends. This approach attracted readers seeking the most recent and accurate guidance on flying quadcopters.

c) User-Friendly Format: The guide was designed with the reader’s experience in mind. It incorporated engaging images, videos, and screenshots to enhance the content and provide visual aids for better understanding. By presenting the content in a user-friendly and accessible format, UAV Coach’s guide appealed to a broader audience and encouraged visitors to spend more time on the page.

d) Outdoing Competing Content: Michael Karp conducted thorough research on the top-ranking articles in the SERPs and identified areas where those pieces fell short. He then addressed those gaps in UAV Coach’s guide, ensuring that the content not only matched but exceeded the competition in terms of depth, relevance, and usefulness.

By creating such high-quality and comprehensive content, the “how to fly a quadcopter” guide became the go-to resource for beginner drone pilots, attracting significant organic traffic and contributing to UAV Coach’s success in the commercial drone industry. The guide’s ability to address user needs effectively and provide valuable insights solidified its position as an authoritative piece on the topic, driving its top-ranking position in search engine results and generating substantial organic pageviews for the website.

Step 3: On-Page Optimization

  • Significance of On-Page SEO Factors
  • On-page SEO plays a crucial role in search engine rankings and user experience. These factors directly influence how search engines understand the content of a webpage and determine its relevance to users’ search queries. By optimizing on-page elements, websites can communicate the focus of their content, target specific keywords, and improve the overall user experience, which contributes to better search rankings and increased organic traffic.
  • Strategic Placement of Keywords in Title Tag, URL, and Meta Description: 
  • The on-page optimization for UAV Coach’s “how to fly a quadcopter” guide included the strategic placement of primary and secondary keywords in the following key elements:

a) Title Tag: The title tag is one of the most critical on-page SEO factors. Michael Karp ensured that the primary keyword “how to fly a quadcopter” appeared near the front of the title tag. This placement signals to search engines the main topic of the page and improves the likelihood of ranking for the target keyword.

b) URL: The URL structure is another on-page factor that impacts search rankings. Michael kept the URL short, descriptive, and included an exact match keyword at the beginning. This practice reinforces the relevance of the content to the primary keyword, making it more likely to be ranked higher in search results.

c) Meta Description: The meta description provides a brief summary of the content and appears in search engine results. Michael optimized the meta description to include the primary keyword and entice users to click through to the article. A compelling and keyword-rich meta description can improve click-through rates, indirectly influencing search rankings.

  • Use of Multimedia to Enhance User Experience
  • To enhance user experience, UAV Coach’s guide on “how to fly a quadcopter” incorporated various multimedia elements. This included engaging images, videos, screenshots, and other visual aids that complemented the written content. By providing visual representations of the concepts and instructions, the article became more engaging and user-friendly, keeping visitors on the page for longer durations. Improved time on page, reduced bounce rates, and increased user satisfaction are positive signals that search engines consider in their ranking algorithms.
  • Importance of External and Internal Linking for Relevancy and Authority 
  • External linking refers to linking out to quality external resources relevant to the topic discussed in the article. UAV Coach’s guide strategically included external links to related and authoritative content. This practice signals to search engines that the content is well-researched and provides valuable references to readers. External linking also fosters a sense of trustworthiness and relevancy, positively impacting search rankings.

Internal linking, on the other hand, involves linking to other pages within the website. By adding internal links, UAV Coach funneled traffic and authority to other relevant content on their site. This interlinking enhances the website’s structure, improves navigation, and increases the chances of other pages ranking higher in search results.

 on-page optimization is a crucial aspect of SEO that directly impacts search rankings and user experience. UAV Coach’s guide on “how to fly a quadcopter” benefited from strategic keyword placement, engaging multimedia elements, and well-structured linking, making it a valuable resource for users and solidifying its position as a top-ranking article in search engine results.

Step 4: Turn Traffic into Email Subscribers

  • Importance of Building an Email List for Lead Generation and Customer Engagement
  • Building an email list is a critical component of a successful online marketing strategy. It allows businesses like UAV Coach to establish direct and personalized communication channels with their audience. By collecting email addresses from website visitors, UAV Coach could continually re-engage and nurture their leads, fostering relationships and trust. Email marketing provides an opportunity to deliver valuable content, exclusive offers, and updates, ultimately increasing the chances of converting subscribers into paying customers.
  • Concept of Lead Magnets and UAV Coach’s Strategy for Collecting Email Subscribers
  • A lead magnet is a valuable incentive offered by a business in exchange for a visitor’s email address. It serves as a “freebie” or opt-in bribe that entices users to subscribe to the email list. UAV Coach implemented lead magnets as a way to attract and capture email subscribers effectively.

To collect thousands of email subscribers, UAV Coach used lead magnets such as:

  • Free ebooks on drone piloting techniques and best practices.
  • Checklists for pre-flight preparations and safety guidelines.
  • Infographics illustrating quadcopter controls and maneuvering.
  • Short videos demonstrating beginner and advanced drone flying skills.

These lead magnets were strategically placed throughout the website, especially in proximity to the comprehensive “how to fly a quadcopter” guide. As visitors read the valuable content, they were enticed to sign up for the email list to access additional exclusive resources.

  • Strategic Placement of Opt-In Forms for Lead Capture: 
  • The placement of opt-in forms is a critical aspect of lead generation. UAV Coach strategically positioned opt-in forms at high-visibility touchpoints across their website to maximize conversions. Some common locations for opt-in forms include:
  • Popups: Non-intrusive popups that appear at specific triggers, such as exit intent or scroll percentage, offered lead magnets and encouraged subscriptions.
  • Scroll Mats: Full-screen opt-ins that appear as users scroll down the page, promoting lead magnets and encouraging subscriptions.
  • In-Content: Opt-in forms placed within the content itself, offering relevant lead magnets related to the article’s topic.
  • Two-Step Lightboxes: Opt-ins that appear after users click on a button or link, expressing interest in receiving more information.

By placing opt-in forms strategically, UAV Coach made it convenient for users to subscribe while ensuring the lead magnets’ relevance to the content they were consuming. This increased the likelihood of successful lead capture and, ultimately, conversion into engaged and loyal customers.

In summary, building an email list through lead magnets and strategically placing opt-in forms are essential elements of UAV Coach’s lead generation strategy. By offering valuable incentives and making the subscription process user-friendly, they successfully collected thousands of email subscribers. This email list became a valuable asset for engaging with their audience, nurturing leads, and ultimately converting them into loyal customers in the competitive drone industry.

Step 5: Content Promotion

  • Emphasizing the Need for Initial Content Promotion
  • While creating high-quality content is essential, it is equally important to promote that content to ensure it reaches the intended audience and gains traction. Content promotion is crucial, especially in the early stages, to generate initial traffic, engagement, and potential backlinks. Without effective promotion, even the most valuable content may go unnoticed, hindering the website’s ability to attract and retain visitors.
  • Tactics Used for Content Promotion:

a) Quora: Quora is a popular Q&A platform where users ask questions, and experts and community members provide answers. As part of content promotion, Michael Karp utilized Quora to identify relevant questions related to drone piloting and quadcopters. He then provided valuable answers while subtly referencing UAV Coach’s comprehensive guide on “how to fly a quadcopter.” By offering helpful insights and linking to the guide when relevant, Karp drove targeted traffic to the article and established UAV Coach as a knowledgeable resource in the drone space.

b) Forum Marketing: Forum marketing involves active participation in online forums and communities relevant to UAV Coach’s target audience. Michael engaged in discussions, provided valuable insights, and shared his expertise on drone piloting topics. Whenever relevant, he mentioned UAV Coach’s guide and linked to it as a resource to answer specific questions or provide additional information. This approach increased exposure to the guide within the drone community and brought in users genuinely interested in the topic.

c) Social Media Automation: Social media automation tools were employed to streamline content promotion across various social media platforms. Michael scheduled posts on UAV Coach’s social media accounts, including Facebook, Twitter, and LinkedIn, to share excerpts, visual content, and links to the guide. By automating the sharing process, UAV Coach maintained a consistent social media presence, reached a broader audience, and directed traffic to the guide over time.

d) is a content curation platform that allows users to share and discover valuable content on specific topics. Michael Karp utilized to curate relevant articles, blog posts, and resources related to drone piloting. In doing so, he included UAV Coach’s guide as a valuable resource in the curated collection. This method exposed the guide to a wider audience interested in drone-related content, driving additional traffic and potential backlinks.

By employing a combination of these content promotion tactics, UAV Coach was able to generate initial traffic and engagement for their comprehensive guide on “how to fly a quadcopter.” The strategic use of Quora, forum marketing, social media automation, and allowed the guide to gain visibility within its target audience, positioning UAV Coach as an authority in the commercial drone industry. This initial content promotion laid the groundwork for further exposure, leading to increased organic traffic and ultimately contributing to the guide’s success in becoming a top-ranking resource in search engine results.

Step 6: Build Backlinks

Importance of Backlinks for Higher Rankings:

Backlinks, also known as inbound links or incoming links, are links from other websites that point to your website. They play a crucial role in search engine optimization (SEO) and are considered one of the most important ranking factors by search engines like Google. Here’s why backlinks are important for achieving higher rankings:

  • Authority and Trust: Backlinks act as votes of confidence for your website. When reputable and authoritative websites link to your content, search engines view your site as trustworthy and relevant, thereby improving your site’s authority.
  • Relevance and Context: Backlinks from websites in the same or related industry help establish the relevance of your content. Search engines use these links to understand the context and topic of your website, improving your chances of ranking higher for relevant searches.
  • Improved Crawling and Indexing: Backlinks can help search engine crawlers discover and index your content more efficiently. The more high-quality backlinks you have, the easier it is for search engines to find and evaluate your pages.
  • Referral Traffic: Backlinks can bring direct traffic to your website from other sources. When users click on a backlink, they are directed to your site, potentially increasing your website’s visibility and user engagement.

Outline of Four Actionable Tactics for Building Backlinks:

  • Reverse Engineered Competitor Link Profiles:
    • Identify competing websites that have linked to inferior or similar content.
    • Pitch your content to these websites, emphasizing its relevance and value to their audience.
    • Use tools like Ahrefs to analyze competitor backlink profiles and find potential outreach targets.
  • Identified Competitor Link Gaps:
    • Use the Ahrefs Link Intersect tool to find websites that link to multiple competitors but not to your site.
    • Reach out to these websites and pitch your content as a valuable addition to their existing resources.
    • Highlight how your content complements the topics they have previously linked to.
  • Pitched Weekly Roundups:
    • Identify websites that publish weekly roundups featuring top content from various sources.
    • Reach out to the publishers and suggest your content for inclusion in their upcoming roundup.
    • Emphasize the quality and relevance of your content, and how it can provide value to their audience.
  • Pitched Resource Pages:
    • Search for websites that have resource or links pages related to your content’s topic.
    • Contact the website owners and propose adding your content as a valuable resource on their page.
    • Demonstrate the usefulness of your content and how it can benefit their readers.

Success of the Link Building Campaigns:

The link building campaigns employed in the case study yielded impressive results. By strategically building backlinks from relevant and authoritative sources, the quadcopter guide’s authority and ranking significantly improved. The article managed to surpass massive sites like Mashable and secure the top spot in Google’s search results for various keywords. As more backlinks were acquired, the page’s authority grew, leading to improved rankings for additional long-tail keywords. The success of the link building efforts is a testament to the effectiveness of a well-executed backlink strategy in driving organic traffic and elevating a website’s position in search engine results.


The SEO case study for UAV Coach has been a resounding success, generating a remarkable 150,732 visits to the website. This achievement is a testament to the effectiveness of the comprehensive SEO strategy implemented by Michael Karp. The strategy focused on three critical elements: quality content creation, on-page optimization, and strategic link building.

  • Generating 150,732 Visits
  • Through a strategic approach to keyword research, content creation, and promotion, the quadcopter guide secured the top position for its primary keyword and ranked for numerous secondary keywords. This resulted in a steady stream of organic traffic, contributing significantly to UAV Coach’s overall website traffic and brand visibility. The guide’s ability to capture the attention of the target audience and provide valuable information drove its success in attracting a substantial number of visitors.
  • Effectiveness of the Comprehensive SEO Strategy
  • The success of the SEO campaign can be attributed to the comprehensive approach taken by Michael Karp. By combining in-depth content creation, meticulous on-page optimization, and strategic link building, the campaign maximized its potential to rank well in search engine results. Each aspect of the strategy complemented the others, creating a powerful synergy that propelled the quadcopter guide to the #1 spot and beyond.
  • Importance of Quality Content, On-Page Optimization, and Link Building
  • The case study highlights the significance of each component in achieving top rankings and driving organic traffic. Quality content not only engages users but also positions the website as an authority in the industry. On-page optimization ensures that search engines understand the content’s relevance, while link building strengthens the website’s authority and trustworthiness. The successful blend of these three elements is a recipe for SEO success.
  • Long-Term Impact and Benefits of a Well-Executed SEO Campaign
  • The effects of a well-executed SEO campaign extend far beyond immediate traffic gains. The quadcopter guide’s top rankings and its status as a valuable resource continue to attract recurring traffic over time. Moreover, the guide’s ability to capture over 2,000 email addresses demonstrates its role as a key lead generation asset, fostering ongoing relationships with potential customers. As UAV Coach’s authority in the industry grows, so does its potential for future collaboration, partnerships, and business opportunities.

In conclusion, the SEO case study for UAV Coach has demonstrated the power of a comprehensive and well-executed SEO strategy. By prioritizing quality content, on-page optimization, and strategic link building, the campaign achieved top rankings, generated significant traffic, and established UAV Coach as an industry authority. The long-term benefits of this success are invaluable, contributing to sustained growth, brand recognition, and increased opportunities in the commercial drone space. Businesses can learn from this case study and implement similar strategies to achieve their own SEO success and unlock the full potential of their online presence.